Branding Services

Brand Strategy.

Brand Discovery & Research
– Market research, competitor analysis, audience profiling

  1. Brand Positioning
    What makes the business unique (value proposition, competitive edge)

  2. Mission, Vision, and Core Values

  3. Brand Personality & Voice
    Tone of communication (friendly, professional, bold, etc.)

  4. Brand Messaging
    Taglines, elevator pitch, and key messaging pillars

Visual Identity.

Logo Design (primary, secondary, and simplified variations)

  1. Typography System (headline fonts, body fonts, web-safe alternatives)

  2. Color Palette (primary, secondary, and neutrals with usage rules)

  3. Brand Iconography (custom icons or illustrations if needed)

  4. Patterns & Textures

  5. Photography & Imagery Style (filters, stock vs. custom, subject matter)

Brand Guidelines.

A brand style guide that shows how to apply the logo, colors, fonts, and voice consistently across platforms.

  • Digital

  • Print

  • Merchandise applications.

Collateral & Assets.

  1. Business Cards & Stationery

  2. Social Media Templates (posts, stories, profile images, covers)

  3. Email Signatures

  4. Pitch Decks / Presentations

  5. Packaging Design (if product-based)

  6. Website Look & Page Speed Insights